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Butler Learning Systems Sales Training
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The Habit Of Negotiation-Selling™ (HONS)
• Level 2 of the Certified Selling System
• Premier negotiation-selling program
• Negotiation-selling strategies
• Concession strategies
• Advanced selling skills for salespeople only – no buyers
• Latest concepts on tactics/ploys and seller counter strategies
The Habit of Negotiation-Selling™ is designed specifically for Sales Professionals who must sell value to justify price, terms and conditions.
The program features the 6 A’s Selling Process that standardizes pre-call planning.
All selling is becoming negotiation-selling. Buyers negotiate more than price, and Sales Professionals must know when to make
concessions and how to control concessions to achieve Win/Win results and protect profits. This two-day sales training program can be
customized to your specific selling needs. Role-play situations are customized to your negotiation-selling environment.
The Habit of Negotiation-Selling™ is a believable, repeatable, dynamic training program available to Sales Professionals only. The process
combines the three elements of Power, Leverage and the Selling Process. The secret is selling skills. That’s why it’s called negotiation-
selling. The salesperson maneuvers for power and leverage by applying selling skills so the buyer perceives value and satisfaction. Sell a
Win/Win agreement.