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Butler Learning Systems Sales Training
The Sales Professional®
Account Management Practices™ (TSP)

Level 3 of the Certified Selling System
• Doctorate level of selling – strategic account management
• Customer Business Plan
• Grow the business
• Features The Sales Professional® Paragon
• “Best Practices” dissertations
• Participants receive The Sales Professional® TSP Certification

The Sales Professional® Account Management Practices™ is the ultimate sales training program. It completes the Certified Selling
System with TSP Certification. The program features a “paragon” or “model of excellence” for Sales Professionals to grow the business
and penetrate existing accounts as the preferred or single-source supplier. Selling is a profession – a high calling which requires
extensive, ongoing training and practice.

During this two-day program, participants learn the critical issues surrounding your business environment that require long-term
relationships and high-level presentations. This is the pinnacle for defining the complete expectations of your Account Managers. The
Sales Professional® Paragon provides the framework to accomplish this:  Evaluates Accounts, Plans Strategies, Sells Growth, Protects
Profits and Reports Actions – a model of perfection and excellence.

After each session, participants deliver “Best Practices” presentations as part of their contribution and giving back to the selling profession.
Case studies, sales presentations, reporting methods, competitive intelligence and detailed price justification are a few of the many topics
for these dissertations. Your Sales Professionals will excel in their "Best Practices" presentations and provide models of excellence for
others to follow…another step toward raising your own bar of customer excellence.